Derek's Websites and More
Service Prices - Derek's Websites and More - Macedon, NY

Service Prices

Last updated on November 12, 2022.

This is a simple list of my services and their prices, which is subject to change without notice.

Prices are in United States dollars (USD), do not include current sales tax, and are subject to change without notice.

Skip to

Website Design and Development Prices

Important Notes:

  1. You must buy (register) a domain name yourself. It's as valuable as a deed to a house or a title to a vehicle. The price varies, and domain registration is annual. Most of the time, you can pay for more than one year. I can help you decide on a good domain and acquire the best price.

  2. I highly recommend buying domain privacy. It's well worth the extra cost to protect your name, street address, email address, and phone number. Without privacy, you could receive a lot of junk mail, spam emails, and scam phone calls.

  3. I can also help you choose a website hosting provider. You must purchase it, however. It's where your website will "live" or be "parked," like a car in a garage.

  4. A website host is the foundation of a website and the home of its online presence. It's important to choose the right one, but it can be a difficult decision when there are many options. Learn more and see my list of recommended hosting providers.

  5. Use an SSL certificate, which is a security certificate for "https" in your website's address (URL). It's important for many reasons, including a ranking factor in major search engines. Most hosting providers offer a free SSL in their plans.

  6. I like WordPress websites because, like cars, you can park them almost anywhere. If you want to move your website to a different hosting provider for whatever reason (faster servers, better security), you can. You can not do it with a website on Wix, Square, Shopify, Squarespace, and a few more.

  7. Your average business only needs a few web pages: Home, Products or Services, Portfolio, About, and Contact.

  8. An FAQs (Frequently Asked Questions) page can be very useful to you and your customers. Save yourself time by avoiding answering repetitive questions over the phone or in emails, and give your customers the information that they want at the same time.

  9. A blog page can also be helpful to some businesses. Blog articles can increase your SEO rank and domain authority. They can also inform your target customers of your product or service and convince them to buy.

  10. All my websites are tested for compatibility on all major web browsers (Google Chrome, Apple Safari, Microsoft Edge, and Mozilla Firefox) on most screen sizes. However, certain website features, such as a button, will not look the same on each browser. I cannot control this, but I will try.

  11. I highly recommend buying a website maintenance and care plan, whether it's from me or somebody else. I like to compare it to car insurance. If you do not have it before you need it, you will regret it. If your website is hacked or plugins and themes malfunction because they were not updated, your online business will be affected.

  12. You must buy at least part of the Legal Protection package for any website option unless you sign a waiver. See details below.

All my websites have these minimum features:

Option 1:
The Bare Minimum Website

If you are unsure about having a website or unsure of your business's success, this is a good starting point. You could always upgrade in the future.

Includes:

  • the list of minimum features
  • 1 long page
  • 1 round of revisions

Price: $500

Valuable Business Investment: $300

Option 2:
The Basic
Website

I will design and develop a website with a free WordPress theme based on our conversation, your direction, and your brand guidelines.

Includes:

  • the list of minimum features
  • 1-hour conversation
  • free WordPress theme (not the best option for security, updates, and plugin compatibility)
  • simple customization of theme
  • responsive design (mobile-device friendly)
  • keyword-relevant URLs for SEO
  • contact form WordPress plugin
  • WordPress speed optimization plugin
  • "free stock photo" sourcing
  • WordPress security plugin
  • up to 2 rounds of revisions
  • up to 3 web pages

Price: $800

Valuable Business Investment: $500
($200 per additional page)

Option 3:
The Entrepreneur Website

I will design and develop a website with a paid premium WordPress theme based on our conversation, your direction, and your brand guidelines.

Includes:

  • the list of minimum features
  • 1-hour conversation
  • customization of premium WordPress theme
  • keyword-relevant URLs for SEO
  • embedded interactive (zoomable) map section if wanted
  • emailing list WordPress plugin (free version ... Additionally, you can buy a fancy premium version if you want to use it.)
  • contact form WordPress plugin (free version ... Additionally, you can buy a fancy premium version if you want to use it.)
  • WordPress speed optimization plugin
  • "free stock photo" sourcing
  • WordPress security plugin
  • plugins for website traffic data (Google Analytics, Google Search Console, Bing Webmaster)
  • integration of social media sharing buttons
  • broken URL redirection (if any "Error 404 page not found")
  • site map page linked on site
  • site map XML file for SEO
  • up to 2 rounds of revisions
  • up to 5 web pages

Price: $1,500

Valuable Business Investment: $1,000
($300 per additional page)

Option 4:
The Serious Business Website

I will design and develop a custom website with mock-ups on WordPress based on your needs.

Includes:

  • the list of minimum features
  • custom website design
  • up to 2 web pages of custom mock-ups
  • custom WordPress CMS (Content Management System)(replacing WordPress logo with your logo, and using your brand's font styles and colors in the dashboard)
  • 2-hour conversation
  • customization of premium WordPress theme
  • keyword-relevant URLs for SEO
  • embedded interactive (zoomable) map section if wanted
  • emailing list WordPress plugin (free version ... Additionally, you can buy a fancy premium version if you want to use it.)
  • contact form WordPress plugin with Google reCAPTCHA for spam prevention (free version ... Additionally, you can buy a fancy premium version if you want to use it.)
  • WordPress speed optimization plugin
  • "free stock photo" sourcing
  • WordPress security plugin
  • plugins for website traffic data (Google Analytics, Google Search Console, Bing Webmaster)
  • integration of social media sharing buttons
  • broken URL redirection (if any "Error 404 page not found")
  • site map page linked on site
  • site map XML file for SEO
  • up to 2 hours of "How to DIY" screen recorded tutorials
  • up to 3 rounds of revisions
  • up to 10 web pages

Price: $2,500

Valuable Business Investment: $2,000
($300 per additional page)

Option 5:
The Enterprise Website

I offer enterprise-level websites for big businesses.

  • the list of minimum features
  • custom website design
  • up to 2 web pages of custom mock-ups
  • custom WordPress CMS (Content Management System)(replacing WordPress logo with your logo, and using your brand's font styles and colors in the dashboard)
  • UX (User Experience) and UI (User Interface) design
  • embedded interactive (zoomable) map section if wanted
  • emailing list WordPress plugin (free version ... Additionally, you can buy a fancy premium version if you want to use it.)
  • contact form WordPress plugin with Google reCAPTCHA spam prevention (free version ... Additionally, you can buy a fancy premium version if you want to use it.)
  • WordPress speed optimization plugin
  • "free stock photo" sourcing
  • WordPress security plugin
  • plugins for website traffic data (Google Analytics, Google Search Console, Bing Webmaster)
  • integration of social media sharing buttons
  • broken URL redirection (if any "Error 404 page not found")
  • site map page linked on site
  • site map XML file for SEO
  • up to 2 hours of "How to DIY" screen recorded tutorials
  • up to 3 rounds of revisions
  • up to 30 web pages

Price: $8,000

Valuable Business Investment: $5,000
($300 per additional page)

Option 6:
The e-Commerce Website

Includes:

  • your products, services, or courses on Shopify, Square, Squarespace, WooCommerce plugin on WordPress, or wherever
  • up to 100 different items (additional items cost more)

Price: $3,000

Valuable Business Investment: $2,000+
Your quoted price depends on website host and quantity of items.

Website Maintenance and Care Plan Prices

Go back to the list of price categories if you want.

Protect your investment. Once your website goes live, it's important to protect it from potential hacks, breaches, and other threats that can bring your site down and have it blacklisted from search engines, removing it from all search results and destroying its rankings.

Your website is like a new car; it looks and runs very well right now, but over time, it can deteriorate if it's not properly maintained. A monthly care plan can relieve your stress while you focus on your business.

When you're on this plan, you can contact me at any reasonable time for help with updates, edits, additions, or any potential website issues. If you are skeptical or on a tight budget, you can buy a plan at any time in the future. However, a one-time maintenance service may cost a lot more, depending on the problem(s).

Included in all plans:

Updates and Optimization

Security, Monitoring, and Protection

Backups and Restorations

Reports

Option 1:
The Bare Minimum Website Maintenance and Care Plan

  • Plugin and theme updates when they're available
  • Monthly performance checks
  • Monthly backups if needed
  • Monthly reports
  • Support via email
  • Only 1 addition/removal of content if needed

Price: $100 monthly

Valuable Business Investment: $50 monthly (or $500 yearly)

Option 2:
The Basic Website Maintenance and Care Plan

  • Plugin and theme updates when they're available
  • Bi-weekly performance checks
  • Bi-weekly backups
  • Bi-weekly reports
  • Support via email or scheduled phone call
  • Up to 2 addition/removal of content if needed

Price: $200 monthly

Valuable Business Investment: $100 monthly (or $1,000 yearly)

Option 3:
The Entrepreneur Website Maintenance and Care Plan

  • Plugin and theme updates when they're available
  • Weekly performance checks
  • Weekly backups if needed
  • Weekly reports if wanted
  • Priority support via email or scheduled phone call
  • Up to 3 addition/removal of content if needed

Price: $300 monthly

Valuable Business Investment: $200 monthly (or $2,000 yearly)

Website Accessibility Prices

Go back to the list of price categories if you want. This is about ADA and WCAG website accessibility compliance for blind, visually impaired, and deaf people.

Web Content Accessibility Guidelines (WCAG) explain how to make web content more accessible to people with disabilities. WCAG covers websites, applications, and other digital content. It's developed by the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI). WCAG is an international standard.

There are 3 levels of compliance:

  1. Level A is the minimum level.
  2. Level AA includes all Level A and AA requirements. Many businesses strive to meet this level.
  3. Level AAA includes all Level A, AA, and AAA requirements. It's usually for large businesses, the government, educational institutions, and more.

Audits include:

  • color contrast audit
  • easily readable font styles and colors audit
  • clickable buttons and links size audit
  • alternative text for images audit (for the blind)
  • accessibility options audit

Price: $100

Valuable Business Investment: $50+
Your quoted price depends on compliance level and website size.

Learn more about web accessibility standards. Buy the best automated accessibility plugin here and never worry about potential lawsuits for non-compliance.


Search Engine Optimization (SEO) Prices

Go back to the list of price categories if you want. I offer professional SEO services to rank websites higher in search engines such as Google, Bing, and Yahoo.

I will develop an SEO strategy to create long-lasting domain authority for your website in the SERPs (Search Engine Results Pages) by using "white hat" (good for long-term) SEO techniques, not "black hat" (bad for long-term).

SEO provides:

SEO can include:

Option 1:
Search Engine Business Listing

  • Google business profile
  • Google Maps profile (if applicable)
  • Bing business profile
  • Bing Maps profile (if applicable)
  • Apple Maps profile (if applicable)

Price: $60

Valuable Business Investment: $40

Option 2:
The Bare Minimum SEO Audit

Includes:

  • on-site (website only) audit
  • target keywords audit
  • up to 3 web pages

Price: $80

Valuable Business Investment: $50

Option 3:
The Basic SEO Audit

Includes:

  • on-site (website only) audit
  • target keywords audit
  • up to 6 web pages

Price: $150

Valuable Business Investment: $100

Option 4:
The Entrepreneur SEO Audit

  • on-site (website only) audit
  • off-site (search engines and backlinks) audit
  • target keywords audit
  • up to 10 web pages
  • keywords research using advanced tools

Price: $300

Valuable Business Investment: $200

Email Content Creation and Marketing

Avoid having your business page's posts censored or not seen for days on social media. Use email to increase the visibility of your content by your fans, followers, and hopefully, potential customers.

Price: $50

Valuable Business Investment: $20+
Your quoted price depends on content and frequency.


Custom Email Signature Creation

Includes all of these items in one signature:

Example #1:

custom email signature example

Example #2:

custom email signature example

Example #3:

custom email signature example

Price: $30

Valuable Business Investment: $20 for each signature
($5 for each additional item)

Logo Design Prices

Go back to the list of price categories if you want. I will design a great logo for you based on our conversation and your input.

All logo options include:

Option 1:
The Bare Minimum Logo

Includes:

  • up to 2 initial logo designs
  • up to 2 rounds of revisions

Price: $250

Valuable Business Investment: $150

Option 2:
The Basic Logo

Includes:

  • researching your competition
  • up to 3 initial logo designs
  • up to 3 rounds of revisions

Price: $500

Valuable Business Investment: $300

Option 3:
The Entrepreneur Logo

Includes:

  • researching your competition
  • up to 5 initial logo designs
  • up to 3 rounds of revisions
  • vertical and horizontal logo mock-ups
  • brand style guide (this outlines your brand's font styles, colors, and more)

Price: $800

Valuable Business Investment: $500

Other Graphic Design Prices

Go back to the list of price categories if you want. I can design the items below in most sizes. The prices depend on the complexity and the size of the design.

The following items start at $20.

The following items start at $30.

The following items start at $50.


Legal Protection Prices

Go back to the list of price categories if you want.

The following items are very important to help protect your business from privacy-related fines and lawsuits, such as GDPR and CCPA non-compliance. You must buy this with the purchase of a new website from me or sign a waiver.

Depending on your website's features and business services, you may not need all of these policies, but you can't choose only one policy to decrease your price. One license from Termageddon includes all policies to protect one website. All their policies are automatically updated when the laws are updated, so you do not have to do anything except pay Termageddon.

States are proposing laws that will allow consumers to sue businesses anywhere in the United States for not having a compliant privacy policy. Any website that collects as little as an email address on a contact form should not only have a privacy policy but also have a way to keep it up to date when the laws change.

If you do not have these for your current website, it's not too late to add them. Do not risk any legal trouble for yourself in the future.

Price: $10 monthly (or $99 yearly)
Please check Termageddon's website for accurate pricing.


Professional Editing and Proofreading

Go back to the list of price categories if you want. I use Grammarly, an excellent high-tech software powered by AI (Artificial Intelligence).

I can edit:

Price: $10+
The price depends on content type and amount of content.

Grammarly offers a free keyboard app for mobile devices that will help you seem very intelligent to others online. Check out their fantastic products here:

Random Service Prices

Go back to the list of price categories if you want.

Website Upgrade to Be Mobile-Friendly

A mobile-friendly website is also called "responsive design," which means that the design "responds" (or reacts) to different screen sizes. IF your website is difficult to view and you have to "pinch zoom" to use it, it's times for an upgrade.

Price: $300+

Valuable Business Investment: $200+

Your quoted price depends on the size of the website.


Complete Website Audit

Includes:

Price: $300+

Valuable Business Investment: $200+

Your quoted price depends on the size of the website.


Social Media Profile Setup, Audit, and Optimization

Price: $20 each


1-on-1 Tutorials

I will teach you what you want to do, as far as my offered digital marketing services, step-by-step via Zoom or Google Meet with screen sharing.

Price: $75 /hour

Valuable Business Investment: $50 /hour


Screen Recorded Tutorials

I will record my computer's screen or iPhone's screen while I'm doing what you want to learn, then upload the video file to a folder on Google Drive or Dropbox that only you and I will have access to. These tutorials are faster and, therefore, more information in less time.

Price: $150 /hour

Valuable Business Investment: $100 /hour


Extraction of Files on CD/DVD

Non-copyrighted audio, video, or document files from most CDs and DVDs.

Price: $20+

Your quoted price depends on the content and the quantity.


Marketing Strategy / Plan Power Hour

Let's have a long, informative discussion about your business marketing strategy that has a lot of valuable content.

Price: $150

Valuable Business Investment: $100 /hour


One-Time Website Maintenance

Price: $200+

Valuable Business Investment: $100+

Your quoted price depends on the size of the website.


One-Time Email Maintenance

Includes:

Price: $100+

Valuable Business Investment: $50+

Your quoted price depends on the complexity of the task.


Recommended Website Hosting Providers

Go back to the list of price categories if you want.

I recommend avoiding hosting providers with slow server speed, poor performance, poor reliability, poor security, and poor customer support. The shortlist includes Bluehost, HostGator, and GoDaddy. Read the long list.

I use SiteGround for many reasons. Their servers are fast, secure, and reliable. I've been with them for more than 3 years, so I'm very familiar with their system and tools. Because of that, my website maintenance skills are honed and I work quickly.

SiteGround logo
  • Best customer support, server uptime, security, and webpage load speed
  • Generous 30-day (no questions asked) money-back guarantee
  • Free daily backups and restorations on all plans
  • Free WordPress security plugin that works on all WordPress websites, not only SiteGround-hosted

If you want to host your site with them, you can save money on their hosting plans by using this special discount.

SG Site Scanner (one of their many great tools)

The SG Site Scanner is a malware detection and early warning system that enables you to perform on-demand scans of your website and performs comprehensive daily scans to detect domain blacklisting and malware. The malware database is constantly updated, enabling the SG Site Scanner to detect even the latest threats.

Price: $18 yearly

More great SiteGround WordPress tools: SG Optimizer plugin, SG Security plugin

Other Good WordPress Website Hosting Providers:

Note: SiteGround and these hosts below are great for WordPress websites. I do not know much about their ability to handle other types of websites. You will have to search online or consult me to help you search.

Payment Options

Go back to the list of price categories if you want. If you are on a tight budget, I have payment options that might help you. Your payment choice will be included in the contract.

Accepted Payment Methods

Apple Pay logo
Google Pay logo
Samsung Pay logo
MasterCard logo
VISA logo
American Express logo
Discover card logo
PayPal logo
Intuit QuickBooks Payments logo
credit card
written check
cash money

Gift Certificates

Do you know someone who could use a blessing? Do you have a friend or family member who wants to market themselves but needs financial help? You can buy a gift certificate for them for Christmas, their birthday, or for any reason.

a hand showing a gift certificate

Proposals and Contracts

I use Bonsai for my proposals and contracts, which include easy e-signing and many more useful features. If you want to try it for your business, receive one month of their service for free using this special discount.

Bonsai logo
Bonsai features

Contact me for a free consultation. 10 minutes or more on the phone. Let's just talk.

You can also read my frequently asked questions, my privacy policy, my cookie policy, my disclaimer, my list of prices, or go back to the top of this page.